Making comfort look beautiful.
Ashutosh Rasal
Founder of AURA BEDDING
Aura Bedding approached us to create an online store as soft and inviting as their premium cotton bedsheets. Crafted to be gentle, durable, and eco-friendly, the challenge was translating that comfort and elegance into a digital experience that reflects the brand’s promise from the very first click.
Creative сhallenges
One of the trickiest parts was making sure the site showed off Aura’s beautiful designs without slowing things down. Bedsheets are all about texture, patterns and detail, so we needed big, clear visuals but also a smooth browsing experience.
We designed a clean, easy to navigate Shopify store where every detail felt intentional. From quick product info to effortless checkout, everything was built to help customers focus on what really matters: choosing bedding that makes their home feel good.
User experience focus
Since the launch, both the Aura team and their customers have been really happy with how the site feels. Shoppers have said it’s easy to find what they want, and the store makes the products look even more premium.
For the Aura team, it’s also been simple to update collections and keep things fresh without needing constant tech help. The new site doesn’t just sell bedsheets it tells the story of comfort, care, and everyday elegance in a way that feels natural and human.
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