A couture brand, reimagined for the digital age.
Simran Kaur Bhatia
Founder of THE BOMB-BAE WARDROBE
The Bomb-Bae Wardrobe, a luxury fashion label fusing modern design with traditional craftsmanship, partnered with us to elevate their online presence. They needed a Shopify store that embodied their couture identity while offering customers in India and abroad a seamless shopping experience. Our solution focused on capturing their elegance digitally and ensuring a smooth journey from first impression to checkout.
Creative сhallenges
One of the biggest challenges was ensuring the site carried a luxurious feel without slowing down the browsing experience. With high-quality imagery central to their brand story, we had to balance visual richness with performance. Another challenge lay in weaving the brand’s storytelling into the site design while keeping the navigation simple and intuitive.
The Bomb-Bae Wardrobe also needed a store that could handle international orders smoothly, from payments to shipping, without overwhelming customers. We solved this by carefully optimising the visuals, streamlining the design, and building flexible templates on Shopify 2.0, allowing the team to easily update collections and content themselves.
User experience focus
Since launch, the response has been overwhelmingly positive. The Bomb-Bae Wardrobe team has praised how well the website captures the essence of their brand while making shopping easier for their growing global audience.
Customers have also commented on how smooth and trustworthy the buying process feels, reinforcing the brand’s premium identity. The new site not only elevates their digital presence but also sets a strong foundation for scaling into new markets with confidence.
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